Here’s where a lot of insurance agents fail: their personal brand.
There is nothing separating you from any other insurance agent slinging the same product if you don’t have a personal brand.
If your clients know you based simply on your carrier, you are limiting yourself.
Clients should be able to tell their friends and family things about YOU that set YOU apart from other agents. Your clients shouldn’t have to figure out the difference between carriers.
Building a personal brand and giving your clients something concrete to say about you maximizes your ability to earn money based on referrals. It makes you a memorable insurance agent.
All of which builds value when you go to make a new sale.
Don’t have an idea where to start when it comes to building your brand?
Secure Agent Leads publishes articles on this topic and many others to help make you the best insurance agent you can be.
Since COVID-19 hit, you may have been forced to work from home and got to see what it’s like. Some people don’t mind working from home, while others have more trouble adjusting to a new setting. Whatever your case may be, we’ll provide some tips for insurance agents who have, or will make, the transition …
What Does an Insurance Agent Do When Working from Home? Read More »
When it comes to how to brand yourself as an insurance agent, the answer may be as clear as mud. Many agents either don’t take it seriously or aren’t exactly sure where to begin. It’s importance is clear when you think about it: Website design, marketing materials, even the header on the invoices you send …
Is developing a personal brand in the insurance industry important? It absolutely is. It’s how you will separate yourself from the thousands of other insurance agents, the new businesses promising coverage over a cell phone app, and so on. Personal branding improves your stream of clients, builds credibility, and associates YOU with the market niche. …
Developing a personal brand as an insurance agent Read More »
It is imperative for insurance agents to have a brand strategy to separate themselves from the thousands of other insurance agents. Personal branding is the answer to this problem. Below, you’ll find branding ideas from Secure Agent Leads designed for the online world we live in today. Branding your website An insurance agent’s website is …
A trick we recommend to keep insurance leads fresh longer, or even to help with referrals, is to have branded swag as an agent. Many insurance agents ask why they should use their marketing dollars on these little things when they could allocate the funds elsewhere. Here are three reasons why Secure Agent Leads recommends …
Building your personal brand as an insurance agent instead of allowing the identity of your carriers to sell your business is a key to sustainable success. So, here are four tips from Secure Agent Leads on how to improve your personal brand that you can start implementing today. Rub elbows with top producers …
One thing insurance agents are slow to adopt is personal branding. Prospects like dealing with actual people, not a business. So, in turn, your insurance business will only grow so far if you focus only on your products. Build your value Tell your insurance leads what it is that you bring to the table …
